Cream paper. Ink type. One accent. Plus a stress range for campaigns and partner surfaces. The mark inherits currentColor on every one of them.
§1.0Brand palette · ink + bone primariesThe two that carry every default screen. Logomark and full lockup shown on each.
Bone#F7F2E6
arqo
Ink#1A2418
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Brand · accent tones · use sparingly
Spring green#A5E857
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Paper#FBF8EE
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Sage#DDE6C8
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Flame#E98A3A
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§2.0Brights · campaign + partner surfacesOut-of-system colors used only for short-run campaigns, partner-locked surfaces, and stress testing. The mark still inherits currentColor.
Hot pink#FF3B6F
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Orange#FF6B35
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Yellow#FFD60A
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Red#FF3B30
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Cyan#00D4FF
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Cobalt#2563EB
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Violet#A855F7
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Mint#4ADE80
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§3.0Hex referenceAll 14 tones with hex, role, and usage note.
Bone
#F7F2E6
Primary · paper
Default surface everywhere. The cream the rest of the system lives on.
Ink
#1A2418
Always · type
Body text, the wordmark, the icon — unless the surface is dark.
Spring green
#A5E857
Accent · only
The one accent. CTAs, highlights, the yes moment.
Paper
#FBF8EE
Surface · 02
Inside cards, raised ground against bone.
Sage
#DDE6C8
Support · rare
Quiet UI states, alt cards. Used sparingly.
Flame
#E98A3A
Alarm · only
Destructive confirms, errors. Never decorative.
Hot pink
#FF3B6F
Bright · campaign
Stress test · partner surfaces · campaign moments.
Orange
#FF6B35
Bright · campaign
Stress test · campaign use.
Yellow
#FFD60A
Bright · campaign
Stress test · campaign use.
Red
#FF3B30
Bright · campaign
Stress test · campaign use.
Cyan
#00D4FF
Bright · campaign
Stress test · campaign use.
Cobalt
#2563EB
Bright · campaign
Stress test · campaign use.
Violet
#A855F7
Bright · campaign
Stress test · campaign use.
Mint
#4ADE80
Bright · campaign
Stress test · campaign use.
§4.0RulesHow the palette stays a palette.
DO
Use Bone as the default surface. Ink as the default ink. That is 90% of every screen.
Reserve Spring green for one accent per composition. CTAs and highlights only.
Let the mark inherit currentColor — Ink on Bone, Bone on Ink. Never set a fill.
Reach for Flame only when something is breaking — destructive actions, errors.
DON'T
Don't gradient. Two colors blending into each other is never on-brand.
Don't recolor the logomark — no Spring green spiral, no Flame spiral, never.
Don't put Spring green on Spring green or any tone-on-tone field stack.
Don't introduce a seventh brand color. Brights are for campaigns only.