arqobrand · v02 · 2026.05.15
    The brand system

    Four chapters.
    One brand.

    Everything Arqo ships passes through these four chapters first. Click any section for the full spec; the cards below summarize what each one covers.

    01

    Logo

    arqo

    One mark, two lockups. The spiral icon and the arqo wordmark in horizontal and stacked configurations. Construction, clear-space, minimum sizes, the logomark alone.

    • Horizontal lockup
    • Stacked lockup
    • Logomark · icon alone
    • Clear space + min sizes
    View full · /brand/logo →
    02

    Color

    Bone is the paper. Ink is the type. Spring green is the accent — never the field. Six primary surfaces, no gradients, no recoloring of the mark.

    • Bone · paper primary
    • Ink · text always
    • Spring · accent only
    • No gradients · no recolor
    View full · /brand/color →
    03

    Type

    Geist Sans 900
    Geist Sans 700
    Geist Mono · Courier Prime

    Three faces, three jobs. Geist Sans (wordmark · UI · headings at 700), Geist Mono (metadata · stamps), Courier Prime (screenplay rendering only).

    • Geist Sans 900 · wordmark
    • Geist Sans 700 · headings
    • Geist Mono · metadata
    • Courier · script
    View full · /brand/type →
    04

    Motion

    Draw-inRevealPulseFlashShakeHover
    Six states · no spinning logos

    Six engineered states. Draw-in, reveal, idle pulse, success flash, error shake, hover spring. Built on CSS keyframes with Framer-Motion-grade easing.

    • Draw-in · stroke trace
    • Reveal · clip-path wipe
    • Idle pulse
    • Success · error · hover
    View full · /brand/motion →